Days Inn® Hotels
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Days Inn hotels offers the best value under the sunsm. Our guests find comfortable, appealing rooms, consistent quality, and friendly, courteous service backed by our Days Inn® Service Commitment. Our goal is to ensure that wherever our guests travel, they’ll always have a positive experience at Days Inn® hotels.
To View the Days Inn Brand Fact Sheet Click Here.
Sales & Marketing
We hold our position as the value leader among economy hotels by building on our longstanding reputation for affordability and our well-known, unique Sunburst logo. The Days Inn hotel tagline declares our value leadership: "The Best Value Under The Sunsm."
Our multi-faceted marketing strategy targets customers when and where they spend their most valuable time. We reach them through advertising campaigns tailored to each region, promotions, online marketing and special programs such as the International Regional Marketing Alliance.
In 2008, well be implementing initiatives to support Days Inn® hotel franchisees in the following key fronts:
1. Increase System Contribution: A range of programs making use of our Web sites, as well as strategic alliances with credit card companies and airlines is in place with the objective of bringing more business to our properties.
2. Build Brand Awareness: A fresh, exciting new logo will be launched in 2008, creating extra buzz and promoting a younger, modern look for Days Inn® Hotels. A new advertising campaign will be rolled out in leading consumer media in the Europe, Middle East and Africa region, as well as Asia-Pacific. Properties can also count on new brand graphics guidelines resources online. Also, regional brand support agencies will be providing assistance on the correct use of the new Days Inn® hotel graphic guidelines.
