Super 8® Hotels
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About Super 8 Hotel
Super 8® Hotel began in 1974 with one modest motel in Aberdeen, South Dakota, USA, offering rooms for $8.88 per night. More than 30 years later, Super 8 Hotels is now an international brand offering guests consistently clean rooms and friendly service at over 2000 properties across North America and China.
Seen as a great value for money by consumers in North America, in China the brand offers comfortable accommodations for business and leisure travellers in key city destinations. Currently, there are 51 Super 8® properties in China, and the brand is very popular as “8” is considered a lucky number in that country!
To View the Super 8 Brand Fact Sheet Click Here
Sales & Marketing
In 2008, we will be implementing initiatives to support Super 8® hotel franchisees on the following areas:
1.Increase System Contribution With partners such as Air China and Hainan Airlines, the TripRewards® program continues to grow, offering a competitive loyalty program for Super 8 hotel customers.
2.Build Brand Awareness: In 2008, we will be running Super 8 Hotels’ adverts in China, in print media and in-flight magazines. Paid search campaigns will also be key components of our media plan.
