Wyndham Services and Support
Being a part of Wyndham Hotel Group means being able to take advantage of a strong
business-generating infrastructure, established for all properties around the world.
Locally, you receive the personalized assistance of a director of business development
and your franchise services manager, taking into consideration your goals and your local
marketplace. In addition, Wyndham Hotel Group offers a range of services including
training, quality assurance, marketing, the TripRewards® programme, global sales and
reservation systems’ support. With Wyndham’s extensive services and programmes,
your hotel is backed by ongoing revenue-driving reservation resources and a team
working toward supporting your business.
PROPERTY INTEGRATION SUPPORT
TRAINING
QUALITY ASSURANCE
BRAND MARKETING
TRIPREWARDS® LOYALTY PROGRAMME
GLOBAL SALES TEAM
RESERVATIONS SYSTEM’S SUPPORT
IT: INFORMATION TECHNOLOGY
PROPERTY INTEGRATION SUPPORT
• Dedicated Hands-on Assistance
Once you execute a contract with Wyndham Hotel Group, you will be assigned a team
of property opening and integration service specialists who will help you make the
final steps toward your property’s integration.
Director of Business Development
Works with you on rate strategies, forecasting, and valuable resources that your brand offers
• Conducts a closing meeting and officially opens your property
• Assigns a team of professionals that will assist in your integration
• Conducts revenue management training
• Works with you on rate strategies and forecasting
Franchise Services Manager
Assists in gathering property and area information that will be populated into your brand’s central reservation system, brand Web site and third-party Web sites
• Monitors and tracks recommended quality
assurance improvements
• Monitors property and regional performance
• Provides proactive follow-up and troubleshooting support for the general manager and owner
as needed
TRAINING
Wyndham Worldwide University School of Hospitality Operations (SoHO) is a premier
hospitality educator that helps Wyndham Hotel Group’s family of franchisees and
managed hotels to provide high-quality training to managers and staff.
SoHO provides both training and consulting expertise in hospitality operations for
each of our brands. Its services are designed to meet the needs of a diverse learner
community and to assist hotel owners and general managers in achieving their
business goals.
QUALITY ASSURANCE
The Quality Assurance (QA) Department is dedicated to assisting you in delivering
a positive guest experience. We use state-of-the-art technology with a unique,
customized approach to ensure that every guest has a satisfactory stay at your hotel.
Our expertly trained QA consultants travel to each site to evaluate the overall guest
experience and provide you with a solution-based QA evaluation. We are focused
on ensuring that all improvement opportunities are identified and the appropriate
solutions are provided using the best resources available.
BRAND MARKETING
Our international marketing team is dedicated to supplying strategies and campaigns
aimed at raising brand awareness and generating bookings to your property. Some
of the key initiatives to support your business include:
- Advertising campaigns tailored to various regions and key feeder markets
- Dynamic brand Web sites
- TripRewards® loyalty programme
- Regional marketing co-op programmes that supplement your marketing investment
- Brand identity tools and consultancy
- Monthly e-mail property newsletter with updates on campaigns and promotions
- Business-to-business marketing campaigns
TRIPREWARDS® LOYALTY PROGRAMME
Specifically designed to help our franchisees strengthen their
competitive edge in today’s lodging market, this programme,
which is currently available in the United States, Canada, the United Kingdom, Ireland,
Germany and China*, is an important driver towards generating repeat business. Key
features that give members an incentive to stay at our hotels include:
- More properties than any other hotel loyalty programme
- A large network of earning participating companies and nearly 250 point
-redemption options. Partners in global and regional markets such as Air China,
Lufthansa, Sixt Rent-a-Car, US Airways and American Airlines
- The unique ability to attract business from RCI and Wyndham Vacation Ownership
customers
*The TripRewards® programme is currently not available in the other markets.
GLOBAL SALES TEAM
The Wyndham Hotel Group Global Sales and Distribution teams are made up of
seasoned industry professionals with years of experience in their market specialties.
They develop close relationships with key decision-makers in the sales segments
they call on. Most important, they are your sales team, working daily with the goal of
delivering business to your hotel.
The Wyndham Hotel Group’s Distribution Partnerships team is responsible for managing
relationships with third-party distribution vendors and Global Distribution Systems
for all brands.
Team members work closely with Expedia, Travelocity, Orbitz, Priceline, Sabre, Galileo
and others to develop and implement strategies that maximize revenues through
these channels.
The Global Sales and Distribution teams have implemented strategic initiatives for the following major sales segments to drive business to your hotel:
- Corporate
- Groups/MICE (Meetings, Incentives, Conferences & Exhibitions)
- Leisure travel
- Associations
- Travel agents
- Global e-commerce
- Government and military
- Tour markets
- Flexible itinerary travel (FIT)
- Sports
- Transportation
- International sales
RESERVATIONS SYSTEM’S SUPPORT
Our reservation systems’ support is working for you 24/7, with services that help
increase your revenue. Our hotel operations’ centres and international telephone
reservation system consist of dedicated professionals committed to maximizing
revenue for your hotel. For reservations of groups needing 10 rooms or more, our
Group Sales Department will negotiate rates and manage incoming calls, letters,
faxes and e-mails.
IT: INFORMATION TECHNOLOGY
Wyndham Hotel Group provides a comprehensive IT support package to our properties
• Leverages property’s current Web site with
Wyndham Hotel Group’s infrastructure
• Provides all interfaces to enable property Web sites
to link to our systems
• Supplies Micros to enable seamless connection to Central Reservations System
• Provides My Portal, our intranet site
• Provides access to Lanyon, a tool that facilitates the RFP process to our franchisees
• Supports properties’ Property Revenue
Management system
