Marketing & Advertising
National marketing focuses on driving business to your Baymont hotel through direct channels. We leverage a comprehensive, multi-layered marketing campaign that focuses on four key areas:
- National consumer marketing
- Strategic Worldwide Sales efforts
- Wyndham Rewardssm loyalty program initiatives
- Local, property-level support
National Marketing
We’ve launched a dynamic national marketing campaign to build brand awareness and drive business to Baymont Inn & Suites hotels. This integrated marketing plan will maximize your franchisee marketing dollars through a variety of strategic initiatives:
- National brand marketing to consumers via print, Internet, direct mail, e-mail and sales promotions.
- A dynamic Internet site.
- Centralized guest data collection.
- Hotel directory.
- Online portal for local marketing and brand identity support.
- Participation in the Wyndham Rewards loyalty program, our dynamic guest loyalty program. Wyndham Rewards points can be redeemed for hotel stays, airline tickets, gift certificates and more. (See below)
Global Sales
Targeting corporations, tour operators, travel agencies, associations, international markets and government agencies, the Wyndham Worldwide sales team delivers booking opportunities and revenues to Baymont properties. Our sales professionals manage customer relationships between Baymont and specialty markets and companies. They also facilitate wholesale tour contracts with properties and represent Baymont at major industry trade shows.
Reservations Call Center
We do everything we can to make it easy for customers to book their reservations at your Baymont hotel. Travel agents have access to Baymont properties via every major Global Distribution System (GDS). We also provide an easy-to-remember toll-free reservation number – (877) BAYMONT – that is supported by a professional call center staff and Web site (Baymontinns.com).
Baymontinns.com
Our Web site, Baymontinns.com, receives millions of visitors each year and features an easy-to-use booking engine, special promotions and much more.
Wyndham Rewards
The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
Local Marketing Support
As a Baymont Inn & Suites franchisee, you can tap into MarketBaymont, our local marketing portal. This tool can help you plan, implement and manage targeted local marketing campaigns that leverage the look and feel of the national Baymont brand advertising campaign. There is a wide a variety of services, including on-property collateral, print ads, billboards, direct mail, e-mail and more. MarketBaymont provides high quality products to help you save time and money.
Brand identity guidelines and assets will also be available to you as a Baymont franchisee. Your staff, graphic designers and suppliers will appreciate these logos, usage guidelines and specifications as you move forward to produce revenue-generating electric billboards, exterior signage and collateral.
Promotions
Baymont runs seasonal promotions to drive incremental room nights and brand awareness. Leveraging its relationships with other Wyndham Worldwide brands and Wyndham Rewards partners, Baymont gives customers value-packed offers during key travel months.
Brand Intranet Portal
As a Baymont franchisee, you’ll get 24/7 online access to MyPortal – and a wide variety of tools with just one ID and password. This includes:
- Access for all employees, including housekeepers and front desk, as determined by the GM.
- Free e-mail accounts with spam filter for the owner, site principal and GM.
- Content-specific information based on your needs and user profile.
- Whenever/wherever access to brand and property performance information, rate management tools, RFP response tools and more.
* Based on number of participating properties.
