Market Position & Customer Profile
Market Position
As a strong contender in the mid-scale without food & beverage segment, Baymont Inn & Suites® is the perfect brand for leisure and business travelers who require value without sacrificing comfort and amenities. Most Baymont® properties are new construction, with an appropriate number of conversion sites that widen the brand’s distribution, and feature suites that offer guests additional options, while providing owners with potential incremental revenue. As a prospective Baymont Inn & Suites® franchise owner, you’re ideally positioned to take advantage of exceptional growth opportunities throughout the United States and Canada.
Baymont Inn & Suites provides guests with exceptional service and a wide range of popular amenities at an affordable price.
Customer Profile
Here’s a snapshot of our guests:
Primary Customer:
- Leisure Travelers (75%)
- Average Age 35-54
- Married (64%)
- Male (52%)
Average Length of Stay:
- The average length of stay is 1.75 nights
