Marketing & Advertising
We hold our position as the value leader among economy hotels by building on our longstanding reputation for affordability and our well-known, unique Sunburst logo. The Days Inn tagline declares our value leadership: "The Best Value Under The Sun."SM
Our multi-faceted marketing strategy targets customers when and where they spend their most valuable time. We reach them through national advertising, promotions, online marketing, special programs like the 2006 AAA "Show Your Card & Save" partnership and Regional Alliance marketing. Our powerful marketing efforts consistently receive the lodging industry's highest level of recognition and always focus on acquiring new guests – and retaining existing ones.
Click here for information about Days Inn's new logo.
National Marketing
Our dynamic national marketing program includes:
- National promotions that freshen brand interest and build room nights.
- The Wyndham RewardsSM loyalty program. As the world's largest hotel rewards program,* it unites Wyndham Hotel Group and other Wyndham Worldwide business units for multi-brand impact.
Regional alliances team up for greater impact with:
- Regional marketing to help participating Days Inns properties achieve significantly higher RevPAR than non-members.
- Revenue-enhancement training, sales leads, networking and more.
- Dedicated Business Alliances that address the unique needs of larger, downtown and airport hotels.
Local marketing tools help Days Inn hotels with:
- Property Web pages that display Days Inns hotels – photos, hotel profiles and rates.
- Free 60-Day Jumpstart Sales & Marketing Plan software.
Wyndham Rewards
The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
Sample Ads
National & Regional Advertising
National
- Television, radio and print campaigns reach millions of travelers who are ready to book.
- E-marketing efforts maximize explosive growth in online reservations and reach consumers during the trip planning process.
- AAA Preferred Partnership — 2006 "Show Your Card & Save" and TourBook advertising.
- www.daysinnads.com
Regional
- Corporate co-op fund.
- Targeted regional ads and promotions.
- Customizable, professional, low-cost ads and marketing materials.
2007 Media Calendar
View the 2007 SUNsational Marketing calendar.
2007 Regional Marketing Information
View the 2007 Regional Alliance information.
Product Innovations
New and improved required amenities for Days Business Place® hotels effective April 30, 2007.
A new online property photo program. Click here to view Big Picture FAQs.
Hotel Amenities
Includes a unique hookless shower curtain, curved shower-rod, six-function WaterPik® showerhead and SolTerre® premium bath amenities with citrus and sunflower essences.
Enjoy a better night's sleep with improved bed comfort. Effective January 1, 2007, every Days Inn guest room provides four cluster fiber standard size pillows for each full and queen bed, 100% polyester fleece or nylon Vellux blanket and more.
Quality and convenience with Folgers® coffee, Kellogg's® cereals, Minute Maid® juices and more.
All Days Inn properties now offer guests free high speed internet access.
Brand Standards
