Market Position & Customer Profile
Market Position
Howard Johnson provides a variety of choices to respond to guests' varying needs. Whether guests want to relax at the beach for a long weekend, get some work done downtown or chaperone the soccer team in the state finals, Howard Johnson is a well priced collection of hotels with a wide variety of options.
Millions of people stay at more than 450 Howard Johnson locations worldwide and enjoy such amenities as:
- Comfortable rooms with all the conveniences consumers expect, including special rooms equipped for business travel.
- The Wyndham Rewards program is Wyndham Hotel Group’s points-based loyalty program that rewards members with their choice of points, airline miles or rail points for qualifying stays1 at more than 6,000 Wyndham Worldwide hotels around the globe.
- Our new complimentary Howard Johnson Rise & Dine® continental breakfast program is offered at many locations and features great breakfast choices ranging from Folgers® coffee and Minute Maid® juice to Kellogg's® cereals and a variety of baked goods.
- Free High Speed Internet Access.
- Our "Best Available Rate Guarantee or It's Free" policy — so there's simply no reason for guests to ever shop around for a better price.
Customer Profile
For value-conscious families and business travelers who are looking for reasonably priced accommodations, Howard Johnson offers comfortable accommodations and amenities ranging from limited to full service that can be enjoyed regardless of the travel occasion.
*Based on the number of participating hotels.
