Marketing & Advertising
National Marketing & Advertising
We are dedicated to helping the Ramada brand increase market share and drive room nights. Our goal is to leverage the existing high brand awareness and strengthen the brand as a leader in its category. Our marketing plan includes a completely revamped national print campaign, targeted Travel Trade programs, national Wyndham Rewards promotions, an out-of-home campaign via airport advertising and a comprehensive online marketing campaign that includes paid search and monthly e-newsletters to over one million consumers.
We’re also activating individual programs with two strategically selected leaders in the travel industry, Budget Car Rental® and Delta Airlines®. And to help you directly market your Ramada hotel, we launched The Big Picture – a new photography initiative. This standard requires all properties to have professional, high resolution images which are uploaded to the brand Web site and third parties.
Global Sales
Targeting corporations, tour operators, travel agencies, associations, international markets and government agencies, the Wyndham Worldwide sales team delivers booking opportunities and revenues to Ramada properties. Our sales professionals manage customer relationships between Ramada and specialty markets and companies. They also facilitate wholesale tour contracts with properties and represent Ramada at major industry trade shows.
Reservations Call Center
We make it easy for customers to book their reservations at your Ramada hotel. Travel agents have access to Ramada properties via every major Global Distribution System (GDS). We also provide an easy-to-remember toll-free reservation number – (800)2RAMADA – that is supported by a professional call center staff and Web site (Ramada.com).
Ramada.com
Our Ramada.com Web site receives millions of visitors annually and features an easy-to-use booking engine, special national and regional promotions and our Guaranteed Best Available Rates – the lowest publicly available Ramada rates on the Internet.
Wyndham Rewards
The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
Regional Marketing
Ramada's Regional Marketing professionals work with the Ramada Management Associations (RMAs) to help plan and launch regional marketing and advertising efforts. RMAs are groups of hotels in specific regions that pool ideas and resources to communicate their messages to their local and feeder markets through print, online and promotional campaigns. Matching dollars from general marketing funds support RMA campaigns.
Marketramada.com. and Marketramada.ca
To help ensure that on-property advertising and collateral pieces are consistent with national messaging, we have developed Marketramada.com in the U.S. and Marketramada.ca in Canada. These online marketing tools let you and your team develop your own property campaign quickly and easily from strategy to execution. The Web site features a wide variety of customizable creative options such as postcards, e-mails, print ads, sales letters, rack brochures and more at discounted prices.
Brand Intranet Portal
As a Ramada franchisee, you’ll get 24/7 online access to MyPortal – and a wide variety of tools with just one ID and password. This includes:
- Access for all employees, including housekeepers and front desk, as determined by the GM.
- Free e-mail accounts with spam filter for the owner, site principal and GM.
- Content-specific information based on your needs and user profile.
- Whenever/wherever access to brand and property performance information, rate management tools, RFP response tools and more.
Promotions
Ramada runs seasonal promotions to drive incremental room nights and brand awareness. Leveraging its relationships with other Wyndham Worldwide brands and Wyndham Rewards partners, Ramada gives customers value-packed offers during key travel months.
* Based on number of participating properties.
