Market Position & Customer Profile
Market Position
Whether guests are looking for full-service experience or simply a convenient and affordable stop in their travels, they’ll find a Ramada hotel perfectly suited to their needs. A prominent player in the mid-market hotel segment, Ramada Worldwide offers travelers an affordable hotel where they can relax and be themselves.
Welcome to the new Ramada!
Ramada plans to increase development with a multimillion-dollar development advance program for new construction and high-profile conversion projects for qualified franchisees. As further proof of our on-going commitment to franchisee support, we've more than doubled our field team to help drive property performance and we've realigned marketing efforts for maximum exposure and effectiveness. We continue to improve our system by aggressively removing poor quality properties. The QA process was recently expanded to implement an Electronic Guest Satisfaction survey to help ensure superior service. Ramada hotels are upgrading the bed and bath experience by installing new beds with softer sheets, more pillows, new showerheads, curved shower bars, and thicker towels. All Ramada hotels also provide free wireless high speed Internet access. As a capstone to all of these significant improvements and exciting plans, we have launched a new logo and signage program to welcome guests and entice consumers at Ramada properties across the U.S. and Canada.
Customer Profile
Overall the Ramada consumer profile is evenly split Male/Female with a higher percentage of consumers staying for leisure only. Our target customer is 25-54 years old with an average HHI of $67,000 (US).
