Marketing & Advertising

Marketing Initiatives

In 2006, Super 8 will spend more than $15 million on national marketing initiatives, including broadcast and electronic marketing, sponsorships and targeted promotions to help drive business to Super 8 properties. Our award-winning "See you along the way®" campaign celebrates the experiences of road travel and invites the traveling public to stay at your Super 8 property. This marketing muscle is enhanced by Super 8's participation in Wyndham Rewards^SM, the world's largest hotel loyalty program.* Members of Wyndham Rewards can earn points or miles when they stay at Super 8 or any of the other nearly 4,000 Wyndham Hotel Group properties in the Wyndham Rewards network.

Click here to view the Super 8 marketing video

Wyndham Rewards

The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:

Hundreds of rewards including gift cards, car rentals and airline tickets
No blackout dates1
Special member offers
Redemption online or by phone
Free travel planning assistance from our program specialists

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.

National Advertising

This year we expect our powerful U.S. media schedule to reach approximately 90% of our target audience, more than 15 times over the course of the year, and will generate over 1.6 billion impressions. Our national advertising program for the U.S. currently includes:

National Advertising - U.S.
- High-Impact Broadcast Advertising
  - Nationwide television and radio campaigns that will reach more than 100 million consumers in every county across the U.S.
  - 20 weeks of TV and 22 weeks of radio
  - Spanish language radio campaign running nationally in Summer to reach the important and growing Hispanic market.
- Targeted Online Marketing
  - E-marketing efforts maximize explosive growth in online reservations and reach consumers during trip planning process
Our powerful Canadian media schedule will generate over 35 million impressions this year. Our national advertising program for Canada currently includes:

High-Impact Broadcast Advertising
- 26 week television campaign that will reach consumers in every province in Canada.
- French language stations and TV spots in Quebec
Powerful Print
- English ads in provincial accommodation guides throughout the country as well as both English and French language ads in New Brunswick and Nova Scotia.
- Ads in WestJet airlines in flight magazine
Targeted Online Marketing
- E-marketing efforts maximize explosive growth in online reservations and reach consumers during trip planning process.

Sponsorships

Sponsorships - U.S.
- Our sponsorship of the #32 Tide/Super 8 Chevrolet leverages the incredible loyalty of NASCAR's® 75 million racing fans. As a major associate sponsor, the Super 8 logo appears prominently on the #32 car, merchandise trailer, car hauler, team uniforms and all officially licensed team merchandise.
Sponsorships - Canada
- In Canada, we also participate in targeted sports sponsorships including the Canadian Junior "A" Hockey League, CASCAR® racing as well as a variety of rodeo events including the Calgary Stampede® – the world's largest rodeo.

Local Sales & Marketing

A Director of Business Development assigned to your property will work with you to develop a local sales and marketing plan that can help deliver business to your motel. Then, you can take advantage of our free in-house Graphic Design department who can design ads, flyers, billboards, brochures and more to help you execute this plan.

Product Innovations

The Big Picture. A new online property photo program. Click here for more information.

* Based on number of participating hotels.