Marketing & Advertising
To target our key audience of families with active lifestyles, we have developed a "lifestyle marketing" campaign that reaches potential guests where they live and where they play.
Through an integrated media approach, we have targeted our most likely prospects with messaging and creative advertising that is relevant to their lifestyles. Our "Recreate. Hibernate.®" campaign can be adapted to almost any active lifestyle including fishing, running, hiking, jet-skiing and more.
This versatile, integrated marketing campaign includes NASCAR® and bass fishing sponsorships, print and broadcast advertising, event and promotional marketing and an aggressive point-of-purchase online blitz.
To sweeten our offer to consumers, we have also strengthened our value-added offering with our participation in Wyndham Rewards, the world's largest hotel rewards program* and the Guaranteed Best Available Rate program.
Click here to view the Travelodge Media Guide.
Wyndham Rewards
The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
National Advertising
Sponsorships
Travelodge is proud to sponsor two well-known, accomplished outdoor sportsmen.
Reaching a loyal fan base of over 75 million, Travelodge sponsors NASCAR driver Greg Biffle and the #16 National Guard Ford. Each weekend throughout the season, Travelodge's logo can be seen on Greg's car and uniform by millions of fans at the track and on television.
New this year, Travelodge also proudly sponsors bass fisherman Mark Tyler as he angles to the top of the Bassmaster Elite Series. Tyler's boat and truck feature the Travelodge logo and customized Travelodge graphics and can be seen in the water, on the road, in print and on television by the nearly 50 million sportsfishing enthusiasts in the United States.
Print and Broadcast
Travelodge's "Recreate. Hibernate." campaign can be seen by millions via national television commercials running 41 weeks throughout the year, as well as print ads in national publications such as Men's Journal®, Runner's World®, Outside Traveler® and NASCAR publications.
E-Marketing
Travelodge implements an aggressive point-of-purchase online campaign that utilizes paid search marketing to ensure that Travelodge consistently populates among the top results when customers conduct hotel searches on the Internet. This puts Travelodge in the direct booking path of online shoppers.
To further enhance this program, we also communicate to nearly 300,000 Travelodge customers monthly through our e-mail marketing campaign. These e-mails promote both national and local Travelodge offers.
Both of these initiatives drive consumers to Travelodge.com, where potential guests can easily learn more about our brand, window shop via our new, professional photography and most importantly, book their stays at your hotels.
Promotional Marketing
Each summer, Travelodge participates in a multi-brand, Wyndham Rewards promotion that encourages Web site traffic, guest loyalty, Wyndham Rewards membership and hotel stays. Travelodge also runs other seasonal promotions to grow awareness and revenue.
Regional Marketing
Travelodge's Regional Marketing professionals work with the Travelodge Regional Alliances (TRAs) to plan and launch regional marketing and advertising efforts.
TRAs are region-specific groups of hotels that share ideas and resources to communicate their messages to their local and feeder markets through print, online and promotional campaigns. Matching dollars from general marketing funds support TRA campaigns.
*Based on the number of participating properties.
