Market Position & Customer Profile
Market Position
Travelodge is an excellent leisure-oriented lodging choice for budget-minded, active travelers seeking the "best of the basics" and a good night's sleep.
Our brand ambassador, Sleepy Bear® , brings a sense of fun and whimsy to the brand and helps create a connection with our core target audience, active families.
Customer Profile
While Travelodge appeals to all market segments, many of our guests are active, outdoor and sports enthusiast families. Travelodge is a place for the whole family to comfortably and economically relax after a full day of playing or sight-seeing.
