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New Construction

Step 1 - Application Phase

A: Contact Wyndham Hotel Group Franchise Sales

Contact the Wyndham Hotel Group Franchise Sales Director at (800) 758-8999 or by filling out the contact questionnaire.

 

B: Disclosure

Receive and review the Uniform Franchise Offering Circular (UFOC). Upon receipt, sign, date and return Exhibit G of the UFOC.

 

C: Application Completion and Submittal

Ten business days after receiving the UFOC (14 days if you are an Illinois, Alberta or Ontario resident or your property will be in Illinois, Alberta or Ontario), fill out the application and return it with the $1,000 application fee and supporting documents including financial statements, articles of incorporation (if applicable), etc.

 

D: Application Review

Your application for a franchise will be reviewed by our Franchise Review Committee.

 

E: License Agreement

After your application has been approved, you will receive a License/Franchise Agreement. Read the document carefully. Wait at least 5 business days as required by state and federal franchise laws. Then, sign and date the agreement where indicated and submit any ancillary documents. Return all documents to Franchise Sales.

 

 

Step 2 - Pre-Opening Phase

Once the franchise agreement is signed, our team will help you throughout the development and pre-opening process. Each franchisee is assigned a team made up of:

 

A: Pre-Construction

Before beginning the actual construction of your property, it’s important to take into consideration key points that will help make the building process as smooth as possible. Once your franchise agreement is executed, Wyndham Hotel Group will assist you in the following ways:

B: Financial Assistance

Wyndham Hotel Group will deliver market occupancy percentages and average daily rates, through a third party source – Smith Travel Research – to your lender upon their request.


Wyndham Hotel Group will also help you compile the information required to apply for the financial and banking resources needed to get your property underway. We will:

C: Design & Development & Construction Process Support

Once all of the pre-construction processes have been completed, you’ll be ready to begin developing your property. Wyndham Hotel Group will help you through this process. The support package we offer franchisees includes introduction and guidance with the following steps:


Site Development

Design Review Process

 

Step 3 - Property Integration Support  

You will be assigned a property openings manager and integration services manager who will be supplemented by your franchise services manager and a distribution agent. Together, this team will help you in the final opening steps of your new property. Our mission is to make this a smooth and seamless process.

Your Franchise Services Manager will assist you in gathering property and area information which will be populated into your brand’s central reservation system, brand Web site, and third party Web sites. We will also familiarize you with brand specific tools and resources designed to enhance the value proposition of your business. Shortly after working with your Franchise Services Manager an Integration Services Manager or Director of Business Development will visit your property and will work with you on rate strategies, forecasting, and valuable resources that your brand offers.

Click here for the New Construction Property Integration Flowchart
Click here for the Wingate by Wyndham New Construction Property Integration Flowchart

 

Step 4 - On-Going Franchise Support

A: Operations Support

Once your property officially opens, your on-going support team will consist of your Director of Business Development and Franchise Services Manager. Your Director of Business Development will periodically visit your site to discuss and help you implement brand strategies. Your Franchise Services Manager will be available to assist you from our corporate office with any immediate questions or concerns you may have.

The roles and responsibilities of each position within this Operations Support Team are as follows:  


Director, Business Development

Provides field-based, on-site support that includes:

Franchise Services Manager

Provides headquarters-based support that includes:

B: Reservations Systems Support

Hotel Contact Centers

The Hotel Contact Centers (HCC) is comprised of a dedicated group of professionals committed to maximizing reservation revenue for franchisees. Our mission is to, “Create value by making a difference with every customer contact.”


Reservations

Calls for Super 8, Ramada, Travelodge, Wingate Inn, Days Inn, Knights Inn, Baymont and Howard Johnson are currently handled in Aberdeen, SD; Saint John, New Brunswick, Canada; and Manila, Philippines. Wyndham calls are answered in Saint John.

 

We provide 24/7 professional services to guests and franchisees calling the 800 numbers. Reservation agents generate revenue for franchisees through customer contact and making reservations for our brands anywhere in the world.


Customer Service

The Customer Service department works as a facilitator between the guest and the property. Guest concerns submitted through e-mail, letters, faxes and calls for all hotel brands are handled in Aberdeen, SD. With a clear focus on retaining guests, this integral department addresses questions and concerns, processes Best Rate claims and gratefully acknowledges compliments from our customers.


Group Sales

The Group Sales department located in Aberdeen, SD, handles reservations for groups needing 10 or more rooms. This department serves all our hotel brands, works with clients who book high dollar volumes and negotiates rates to ensure bookings. With the goal of booking as many room nights as possible and increasing our properties’ revenue, services include managing incoming calls, letters, faxes and e-mails.


Wyndham RewardsSM

What is the Wyndham RewardsSM program?

The Wyndham Rewards program is Wyndham Hotel Group’s points-based loyalty program that rewards members with their choice of points, airline miles or rail points for qualifying stays1 at more than 6,000 Wyndham Worldwide hotels around the globe.


Distribution

The Distribution Services department is the gatekeeper of information for all Wyndham Hotel Group hotels worldwide. It works closely with franchisees to ensure that property data, rates and inventory are accurate and current in all distribution channels. The department also supports guests, travel agents, third party Web sites and internal departments to help maximize revenue.


Technical Support Services

The Technical Support Services (TSS) department provides technical support via an online self help knowledgebase, E-Media instructional modules available both on MyPortal and the knowledgebase, and over the phone when the solution is not available in the knowledgebase.
Their services and key responsibilities are:

C: Distribution Partnerships

Who We Are

Wyndham Hotel Group’s Distribution Partnerships team is responsible for managing the relationships with line third party distribution partners and GDSs for all brands. Team members work closely with partners like Expedia, Travelocity, Orbitz, Priceline, Sabre and Galileo to develop and implement strategies that maximize revenues through these channels.


What We Do

D: Training

As you know, the people on your team are critical to your success. Our dedicated Training team provides a comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes:


General Manager Orientation

Our GM orientation (Strategic Training for Exceptional Performance – S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance.


Owner Orientation

For our owners, we offer a three day program designed to familiarize you with the support and services offered by your brand as well as the entire Wyndham Hotel Group.


Regional Training Workshops

Throughout the year, we offer innovative training workshops at regional sites near you. Designed to improve your property’s performance, these workshops may focus on hotel operations, customer service, brand programs, sales and marketing.


Online Training Offerings

Through your brand portal, we bring the training to you. We offer a wide variety of workshops that include self-paced, live and video-based programs.


Property Management System Training

Your property management system is an important part of your business and we can provide you with the training to get the most of out of it. Whether it’s a live workshop hosted on-site or a series of e-learning workshops, we help your team better understand how to effectively utilize your property management system.


Customized Training

If you don’t see the training you need here, please let us know. We can develop a customized workshop or series of workshops to meet your specific learning objectives.

Classes can be scheduled by visiting NextStep through your brand portal. For questions regarding any of our training programs, including their costs, please contact us at (888) 575-4822 or hotel.training@wyndhamworldwide.com.

 

E: Global Sales

Who We Are

The Global Sales (CGS) team is made up of industry professionals with years of experience in their market specialties. They have developed close relationships with key industry decision makers and are recognized as lodging experts whose opinions and insights shape the way their customers do business. Most importantly, they are your sales team. They work daily to deliver business to our properties.

 

Because not every type of business is good for every hotel, the Global Sales team has implemented strategic initiatives within eight major markets: Corporate Travel, Travel Agents, Government Travel, Tour Markets, Foreign Individual Travel (FIT), Sports, Transportation and International Sales.


What We Do

F: Quality Assurance

Dedicated to helping you, the Quality Assurance team uses state-of-the art technology with a unique customized approach to help ensure that our properties are clean and are in compliance with system standards so that every guest has a positive experience.


Our team of more than 50 well-trained QA consultants brings more than 275 years of industry experience. Our consultants travel to each site to evaluate the condition of the property and overall guest experience and provide you with a solutions-based Quality Assurance Evaluation.


Our state of the art analysis tools are powered by Medallia, a leading technology-enabled company that channels guest feedback to franchisees, managers and brand support staff. This allows them to respond quickly to guest needs and concerns.

 

G: Design and Procurement Services

Opening a new hotel takes many hours of hard work and dedication. Once the doors open, hotel operators have many responsibilities and not enough time in the day to get everything done. At Wyndham Hotel Group, we have assembled a team of purchasing and design experts to help get your property open and operating smoothly and efficiently.

 

The guest experience is everything. It’s what keeps your guests coming back, and keeps your brand strong. Today, more than ever, you need tools to help you stay competitive in the hospitality marketplace and meet guest expectations.

 

Bring valuable solutions to your property. Our professionals are focused on guiding you through your new opening, new construction, or renovation project. Our design and procurement group can help you find the right product or service at a competitive price, all in one place. This way, you can focus on your guests and running your hotel efficiently.

Quality, Value, Service.  We can do that!

 


Procurement Services

(800)-225-5411

Design Services

(800)-225-5411

 

Provide an array of services at reasonable costs, including:

Want to know more? Check out our Quick Reference Guide.

The checklist below can help simplify your purchasing and service needs.


New Construction

Step 1:  Work together with Franchise Sales

Insurance (Builder’s Risk)

AON Risk Services

SBA Lending

CIT, Temecula Valley Bank

 

Step 2:  You’ve signed an agreement!  Focus on these details

Property & Casualty Insurance

AON Risk Services

 

Step 3:  Ground break

Electronic Locks

Kaba Ilco, Onity

Energy Management

Onity

Design/FF&E Purchasing

Wyndham Supplier Services, Inc.

Building & Maintenance Supplies

The Home Depot Supply

Vending

Coca-Cola

 

Step 4:  A few months left  (4 – 8 months prior to opening)

Payroll Processing

ADP

Employee Medical Benefits

FIC

Televisions

Wyndham Supplier Services, Inc.

Cable Television

HBO

Telecommunications/Long Distance & Wireless

AT&T, Cingular, Nextel

Credit Card Processing

Chase Paymentech

Website Design

Netopia

Yellow Page Advertising

Wahlstrom Group

High Speed Internet

Guest Tek, Netopia, SolutionInc

In-room Safes

Safemark

Laundry, Cleaning, Pool/Spa Supplies & Pest

Ecolab

Fitness Equipment

True Fitness

Mattresses

Sealy, Serta, Simmons, Wyndham Supplier Services, Inc.

 

Step 5:  It’s all about the details (6 weeks prior to opening)

Branded Amenities

Guest Supply, Marietta

Check Guarantee Service

Telecheck

Continental Breakfast

Folgers, Hubert, Kellogg’s, New Carbon, Minute Maid, U.S. Foodservice                  

Express Mail Service

DHL

In-room Coffee

Farmer Brothers

Maintenance/Housekeeping/Amenity Supplies

Guest Supply, The Home Depot Supply

National Newspaper

USA TODAY

Pens

Sanford

Pillows

Harris Pillow Supply, Inc.

Uniforms

Cintas

 

Step 6:  About to open?  Did you forget anything?

Click here to look over the Quick Reference Guide to make sure!

 

H: Wyndham RewardsSM

The Wyndham Rewards program positions us to compete more effectively in the market while capturing the breadth and strength of Wyndham Worldwide’s family of expanded travel choices that include destination resorts, international locations and vacation ownership resorts.


Wyndham Rewards Gives Franchisees the Edge

The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.


Competitive Landscape

Wyndham Hotel Group participates with a company called Phoenix Marketing in a study called Scores Indicated Research that polls guests of all different hotel loyalty programs.

According to the 2007 Hotel SCORES survey, the Wyndham Rewards program has the highest level of member activity in all frequent guest programs at 74%. This beats both Marriott and Choice – both measured 63% in member activity. And when it comes to consumer awareness about the Wyndham Rewards program, results show a 34% increase from 2004 to 2007.

Although the Wyndham Rewards program is a relatively new player in the hotel loyalty rewards program, its strong results are competitive with more seasoned frequent guest programs such as Marriott Rewards®, Choice Privileges® and Starwood Preferred Guest®.

 

Member Value to Properties

Wyndham Rewards members are high-value customers who:

○The Wyndham Rewards program business comes from 34% -76% of members who enrolled through a different brand.*


Why do Members Stay at Properties Participating in the Wyndham Rewards Program?

For every qualified stay1 at a Wyndham Hotel Group franchised property, members will earn Wyndham Rewards points, airline miles or rail points for rewards such as free night stays, airline tickets and gift cards. Members can also earn rewards even faster when they apply for and use the Wyndham Rewards MasterCard® credit card; shop online, rent a car or even get your taxes done.

Members can redeem points for free night stays at more than 6,000 Wyndham Worldwide locations for free car rentals, vacation packages and shopping or dining gift cards with popular retailers such as the Home Depot®, BestBuyTM and Target® to name a few. Also, there are hundreds of merchandise options found on Wyndham Rewards Marketplace at wyndhamrewards.com which is powered by SkyMall®.

 

Wyndham Rewards is only getting better!

Consumers are brand loyal if a program is valuable to them. Our goal is to retain current customers and increase our share of their business by making all of our offerings extremely appealing. We carefully research, plan and structure each promotion to ensure our members and our brands get great value.

We are fully committed to developing programs that help our franchisees build their business. Our focus is on driving incremental revenue to properties and encouraging Wyndham Rewards program engagement throughout our franchisee community.

 

Dash for Cash

There are property enrollment incentives in place to reward your front desk staff and owners with $1 per enrollment incentive, once the property reaches 20 qualified enrollments.

 

Purchase Points Rewards

Owners and general managers can use our online tool called Purchase Points Rewards to buy or issue points to Wyndham Rewards guests. This is an easy and great way to show your loyal guests that you appreciate their business.

 

Franchise Tools

The Wyndham Rewards program training tools and on-property support are posted on MyPortal, located at https://myportal.wyndhamworldwide.com, our intranet site and key communication vehicle and single access point to all the applications Wyndham Hotel Group makes available to you.

 

 

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